Although citation counts are often used to evaluate the research impact of academic
publications, they are problematic for books that aim for educational or cultural impact. To fill …

This study explores data captured on the Internet related to OA scholarly books to provide a
detailed overall picture of the dissemination of these books beginning from the point they …

Customer experience (CX) focuses on customer feedback. CX is a holistic construct which
contains different perceptual elements such as satisfaction and loyalty, but also emotions or …

Social networks and Internet discussions are valuable sources for a company's marketing
research and public relations management. The Internet is full of public communication in an …

1 Until the past decade, most studies exploring the quality, reach and impact of research
outputs have focused on data relating to journal articles (Torres-Salinas et al. 2014) …

Článek prezentuje široký pohled na problematiku Voice of Customer a Word of Mouth a
jejich analýz pomocí opinion miningu. Cílem textu je rešerše literatury zaměřující se na …