This study aspires to conduct a systematic analysis of determinants affecting the adoption
and assimilation of e-commerce in small and medium enterprises. For accomplishing the …

This article aims to examine the factors affecting e-commerce assimilation in Indian SMEs. It
proposes a research model based on the TOE framework that includes technological …

Diffusion of innovations is a theory that revolves around the process of introducing
technological innovations into a system through the many available different channels of …

Adoption of e-business is extremely a dominant strategy to survive, stay competitive and
grow for businesses. However, empirical studies on e-business adoption in recent years …

Nowadays, the real challenge is to manage the dynamic web content in order to provide a
prolific resource to the user. Web personalisation is an outcome of the challenge by which …