A variety of business sectors have been buffeted by the diffusion of mobile technology, a
trend that presents a variety of difficult challenges but interesting opportunities to marketers …

Drawing on achievement-goal theory and the theory of planned behavior, this study
examined gamification achievements'(ie, perceived task complexity and achievement …

Many platform strategies focus on indirect network effects between sellers through platform
expansion. In this paper, we show sellers on the console video game platform generate a …

Several industries have recently been criticized by parents, think tanks, and governments for
creating product environments that lead to excessive screen usage. If firms do not properly …

A key feature of online gaming, which serves as an important measure of consumer
engagement with a game, is level progression, wherein players make play-or-quit decisions …

The authors quantify the relative importance of beliefs-based suspense and surprise
measures in the entertainment preferences of viewers of Twitch, the largest online video …

Abstract Product Life Cycle (PLC) is a widely accepted concept that has been given
significant attention in operations management and marketing literature. However, its …

In many durable good contexts, firms price-discriminate by charging higher prices for the
latest functionality. By contrast, the software market sees little such price discrimination …

Consumers commonly seek information from critic and consumer reviews when new product
quality remains uncertain. However, consumer reviews are endogenous and may be subject …

How much does consumer learning by doing affect the demand for advanced products? In
the context of digital cameras, I use detailed picture-level data to directly measure changes …