Mass media campaigns are widely used to expose high proportions of large populations to
messages through routine uses of existing media, such as television, radio, and …

Objective To conduct a review of research examining the effects of tobacco industry
denormalisation (TID) on smoking-related and attitude-related outcomes. Methods The …

The boundaries and names shown and the designations employed and the presentation of
the material in this publication do not imply the expression of any opinion whatsoever on the …

BACKGROUND: States and national organizations spend millions annually on antismoking
campaigns aimed at youth. Much of the evidence for their effectiveness is based on cross …

Reviews published over the past decade confirm tobacco control campaigns can be
effective for influencing adult and youth tobacco use behaviours, with strengthening …

Effective tobacco control efforts have resulted in substantial declines in tobacco use and
tobacco‐related cancer deaths in the United States. Nearly 40% of reductions in male lung …

Objectives. We examined the ways in which adolescents altered the type and size of their
purchases of sugar-sweetened beverages (SSBs), together with whether the effects …

The ability to validly measure campaign exposure is central to claims of public
communication campaign effectiveness. Surprisingly, scholars have paid remarkably little …

Introduction: We estimated the impact of cigarette prices on youth smoking in 38 countries
with the Global Youth Tobacco Survey. Methods: We used a 2-part model of cigarette …

Building communication capacity is a critical piece of preparing for, detecting, and
responding to infectious disease threats. The International Health Regulations (IHR) …