Eco-friendly furniture is a category of furniture that has been created using materials with
little environmental damage consideration throughout all stages of production. One way …

The phenomenon of internet users is rapidly growing rapidly so that many changes are
happening throughout the world among Indonesian people. The impact is enormous, so that …

Purpose–The purpose of this research is to exploring the impact of social media marketing,
customer attitude and engagement within the quality of review and review valence on …

This study aims to determine and analyze the effect of shopping lifestyle and Korean brand
ambassadors on impulsive buying with intervening brand awareness on student users of …

Sürdürülebilir tüketim ve yaşam tarzı son zamanlarda tüketicilerin satın alma kararlarında ve
tüketim tarzlarında etkili olan bir anlayıştır. Bu bağlamda, bu çalışmada yaşam tarzının ve …

El estudio examina cómo las técnicas de venta engañosas, como las prácticas engañosas
en los puntos de venta, afectan la disposición de los clientes a comprar cosas o su intención …

The increasing number of internet users has had an impact on businesses to innovate in
their business activities. This innovation begins with the emergence of various online …

Penelitian ini bertujuan untuk mengetahui pengaruh product knowledge dan lifestyle
terhadap purchase intention sepatu kanvas local brand di palembang. Jenis penelitian ini …

Penelitian ini bertujuan untuk menyelidiki pengaruh dua strategi pemasaran yang muncul,
yaitu influencer marketing dan viral marketing yang akan di lakukan pada industry skincare …