Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand
managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is …

Promotion of green purchasing is one of the ways to minimize the environmental impact of
products and achieve sustainability. The research on green marketing and green purchase …

Recent research suggests that the effect of greenwashing and corporate financial
performance (CFP) is ambiguous. This call for study the contextual factors that create …

The focus of this confirmatory research was on consumer attitudes towards the sustainability
of fashion brands and how these attitudes influence their purchasing decisions. The aim was …

The fashion industry has been recognized as one of the major industries that contribute to
environmental damage. Although fashion companies have started to take some actions …

Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …

This research applies an extended theory of planned behavior (TPB) to empirically
investigate consumers' intentions in Pakistan to purchase energy-efficient appliances …

This paper aims to examine the effect of undergraduate students' perceptions of green
marketing practices on their attitudes toward the environment, their perceived environmental …

This research challenges the notion that luxury and CSR are incompatible by investigating
whether and under what conditions consumers react positively to different kinds of CSR …

Ecolabels are widespread tools for policy and marketing in many industry sectors. Carbon
labels focussing on carbon dioxide and other greenhouse gas emissions are one …