This study investigates the contribution of extraordinary positive sensory experiences to the
development of destination brand love utilizing two studies. Study 1, based on online …

Purpose Drawing on the literature on brand–consumer relations in an attempt to apply the
concept of brand love to a city tourism destination, this paper aims to explore the …

This study aims to evaluate the combination of city branding and ecocity in Indonesia and
critically examine the opportunities and challenges of developing both concepts. The …

Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

This study aims to analyze city branding in tourist areas, with the variables being studied city
brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism …

What is destination cultural capital, and what is its role in tourism? The present inquiry
addressed these questions by examining a mediated relationship among perceived …

The study presented in this paper analyzes City Brand Attractiveness. Focusing on the city in
Indonesia, namely West Bandung Regency, this study aims to examine the factors that affect …

Recent years have seen a growing interest in city marketing as tourist destinations, as cities
become increasingly competitive to attract tourists. Drawing on the literature on brand …

This paper examines how Indonesian cities utilize their architectural heritage to boost
tourism, economies, and community bonds. It focuses on the challenges of balancing …

This study examines the driving factors that can enhance tourist destination loyalty.
Respondents used were 184 domestic tourists who had traveled to Bali. Data were analyzed …