The aim of the article is to analyse the requirements concerning education, experience,
personal qualities, language and other skills and any other knowledge required in the …

Purpose This study, based on signaling theory, examines the pre-recruitment employer
branding strategy during the COVID-19 pandemic. It investigates the relationship between …

Purpose Our study, based on signaling and social identity theories, explores how
companies develop employer brand strategies through university partnerships and …

In the age of the digital revolution, attracting and retaining the youngest generation of
employees, namely Generation Z, has emerged as a critical concern for organizations. The …

Marketing Planning is essential to ensure that business activities generate profits.
Segmentation and database implementation is one of the strategies that can be …

With employees' leisure pursuit increasing, this study assesses the potential of
organizational leisure benefits in hospitality job advertisements as a signal for otherwise non …

This study analyzes the relationship between the Big Five personality traits and professional
skepticism, between professional skepticism and anticipatory socialization, and the …

The purpose of this study is to investigate which job and organisational attributes incoming
first-year students prefer in a job, and whether their preferences differ from those of newly …

Student preferences for participating in MBKM internships can be taken into consideration
by companies to find out student interests and can support student careers in the future. This …

German museums increasingly struggle with finding and recruiting qualified candidates for
executive positions. Research shows that by creating a positive candidate experience …