Daily deals platforms (DDPs) are perceived as an attractive means for hospitality merchants
to acquire and retain new customers and generate ancillary revenues. However, these …

Dalam melakukan penelitian ini tujuan yang ingin dicapai adalah mengetahui pengaruh
promosi flash sale dan website quality terhadap impulse buying mahasiswa pengguna …

Purpose: This research was conducted with the aim of finding out the effect of flash sale
promotions and website quality on the impulse buying of students using Shopee in Bandar …

Tujuan penelitian ini untuk menganalisis faktor-faktor yang mempengaruhi Impulse Buying
dan Shopping Enjoyment pada mahasiswa pengguna Shopee di Yogyakarta. Sampel …

Technological advances, driven by the increased use of the Internet and electronic
commerce, are creating tremendous business opportunities. The use of flash sales as a …

This study aims to produce empirical evidence or facts, about the effect of flash sales and
product quality on impulse buying in Shopee Marketplace users in Kuningan City. The …

This research aims to identify whether there is an influence of online customer reviews,
online customer ratings, flash sale discounts, and ease of transaction methods on a …

Keberadaan e-commerce mengubah pola belanja masyarakat yang sebelumnya dilakukan
secara tatap muka kini beralih dilakukan secara online. Dalam hal ini Gen Z menjadi …

With the booming of e-commerce and rising of many sellers and companies attributed to
flash sales promotions, combined with the proliferation of Generation Z's impact during flash …

Penelitian ini bertujuan untuk mengeksplorasi pengaruh shopping lifestyle, hedonic
shopping motivation, flash sale, dan tagline" gratis ongkir" terhadap perilaku impulse buying …