This paper reviews the literature on the structure of autobiographical memory and points to
the use of event history calendars as a survey methodology that reflects this structure …

▪ Abstract Although the consumer research field has made great progress over the past 30
years with respect to the scope, quality, and quantity of research, there are still significant …

In the last decades, numerous food scandals have attracted policy makers' interest and
subsequently induced retailers to actively improve food safety. Blockchain technology allows …

Taking into account both traditional and emerging modes, this comprehensive new
Handbook covers all major methodological and statistical issues in designing and analyzing …

Of the many ethical corporate marketing practices, many firms use corporate social
responsibility (CSR) communication to enhance their corporate image. Yet, consumers …

This valuable book examines the complex psychological processes involved in answering
different types of survey questions. Drawing on both classic and modern research from …

Existing literature shows a positive effect of demand-driven scarcity cues on consumer
purchase intentions. Hospitality businesses with high market demand tend to be preferred …

Self-reports of behaviors and attitudes are strongly influenced by features of the research
instrument, including question wording, format, and context. Recent research has addressed …

Evaluation researchers frequently obtain self-reports of behaviors, asking program
participants to report on process and outcome-relevant behaviors. Unfortunately, reporting …

This article draws on social dilemma theory and reference group theory to understand the
individual boycott decision and tests the predictions stemming from this conceptualization in …