Brands and activism: ecosystem and paradoxes
The relationship between brand activism and other forms of activism, as well as the potential
paradoxes that may arise from practicing brand activism, has not been fully addressed in the …
paradoxes that may arise from practicing brand activism, has not been fully addressed in the …
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
T Fernandes, F Guzman, M Mota - Journal of Product & Brand …, 2024 - emerald.com
Purpose Consumers increasingly expect brands to have a social purpose. Yet, guidelines
on how to effectively engage in conscientious purpose-driven branding are lacking. This …
on how to effectively engage in conscientious purpose-driven branding are lacking. This …
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and …
This research focused on brand activism campaigns in a global marketing context. It
explored how consumers judge a brand's activism authenticity. An online survey was …
explored how consumers judge a brand's activism authenticity. An online survey was …
Publicidad que transforma: Percepción de las mujeres sobre el femvertising como herramienta empoderadora
OM Betancourt Paredes - repositorioacademico.upc.edu.pe
La presente investigación analiza las percepciones de las mujeres millennials sobre el
empoderamiento femenino en la publicidad. Este análisis se centra en la relevancia e …
empoderamiento femenino en la publicidad. Este análisis se centra en la relevancia e …