The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …
reality in the context of marketing has gained notable attention from the marketing …
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Y Tueanrat, S Papagiannidis, E Alamanos - Journal of Retailing and …, 2021 - Elsevier
In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …
this study aims to investigate customer co-creation behaviour, customer response and …
How to design innovative information services at the library?
M Wójcik - Library Hi Tech, 2019 - emerald.com
Purpose The subject of the paper is innovative information services. The purpose of this
paper is to identify the potential sources of innovation in library information services and …
paper is to identify the potential sources of innovation in library information services and …
[HTML][HTML] The role of consumer and customer journeys in customer experience driven and open innovation
G Kokins, A Straujuma, I Lapiņa - Journal of Open Innovation …, 2021 - mdpi.com
Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely
discussed among Customer Experience theorists and practitioners, establishing that a …
discussed among Customer Experience theorists and practitioners, establishing that a …
Functional, emotional, and social benefits of new B2B services
While marketing literature has defined the benefits concept broadly, there is limited empirical
research clarifying what benefits constitute and how they contribute to customer satisfaction …
research clarifying what benefits constitute and how they contribute to customer satisfaction …
Design-driven innovation: a systematic literature review
H De Goey, P Hilletofth, L Eriksson - European Business Review, 2019 - emerald.com
Purpose The concept design-driven innovation focuses on innovating product meanings. It
has been studied from a variety of perspectives and contexts since the early 2000s …
has been studied from a variety of perspectives and contexts since the early 2000s …
User-experience based product development for mass personalization: a case study
Nowadays, with the rapid development of information technologies (eg web 2.0, cloud
computing and virtual reality) and manufacturing technologies (eg additive manufacturing) …
computing and virtual reality) and manufacturing technologies (eg additive manufacturing) …
Setting the stage for service experience: design strategies for functional services
Purpose The purpose of this paper is to identify service design strategies to improve
outcome-oriented services by enhancing consumers' emotional experience, while …
outcome-oriented services by enhancing consumers' emotional experience, while …
Benefits of customer codevelopment of new products: the moderating effects of utilitarian and hedonic radicalness
M Candi, J Van Den Ende… - Journal of Product …, 2016 - Wiley Online Library
There is growing belief in the value of actively involving customers in innovation, commonly
referred to as customer codevelopment or cocreation. These strategies are generally …
referred to as customer codevelopment or cocreation. These strategies are generally …
Driving holistic innovation to heighten hotel customer loyalty
SP Tsai - Current Issues in Tourism, 2017 - Taylor & Francis
Innovative offerings facilitate hotels to expand the segment of loyal customers, who display
stronger re-patronage intention and recommendation willingness. Innovation performance is …
stronger re-patronage intention and recommendation willingness. Innovation performance is …