Institutions and organizations are increasingly using the digital media to communicate with
stakeholders on a day-to-day basis and during crisis situations. Therefore, this chapter …

Social media platforms are widely used these days for the advertising and marketing of
products. Facebook is considered one of the main social media platforms used by users …

This study investigated the extent to which media richness, dialogic loop, and content type
affect citizen engagement with local government social media information on the Covid‐19 …

Pese a la existencia de estudios que demuestran que hombres y mujeres utilizan
estrategias discursivas diferentes, no se ha prestado atención al análisis de estas …

Despite the existence of studies that show that men and women use different discursive
strategies, no attention has been paid to the analysis of these dissimilarities in social …