The Internet has evolved into a ubiquitous and indispensable digital environment in which
people communicate, seek information, and make decisions. Despite offering various …

In the online information ecosystem, a content label is an attachment to a piece of content
intended to contextualize that content for the viewer. Content labels are information about …

Social media influencers–such as the 'Instafamous'–are required to disclose any commercial
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …

Misinformation causes serious harm, from sowing doubt in modern medicine to inciting
violence. Older adults are especially susceptible—they shared the most fake news during …

Media coverage of influencer marketing abounds with ethical questions about this emerging
industry. Much of this coverage assumes influencers operate without an ethical framework …

Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …

Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …

Despite the pervasiveness of digital disinformation in society, little is known about the
individual characteristics that make some users more susceptible to erroneous information …

Influencers can disclose vlog advertising by implementing a platform-generated disclosure
or by generating their own disclosure. This study aims to investigate whether and how these …