Restaurants and COVID-19: What are consumers' risk perceptions about restaurant food and its packaging during the pandemic?
The COVID-19 pandemic and subsequent US in-restaurant dining restrictions deleteriously
affected the restaurant industry. While dining restrictions were adopted to prevent human …
affected the restaurant industry. While dining restrictions were adopted to prevent human …
Social media engagement behavior: A framework for engaging customers through social media content
Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …
the effects of social media content on user engagement. This study aims to determine the …
Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire
This research examines the effectiveness of message framing, message appeal and
information content in changing respondents' COVID-19 vaccination intentions through …
information content in changing respondents' COVID-19 vaccination intentions through …
Meta-analysis of the age-related positivity effect: age differences in preferences for positive over negative information.
In contrast to long-held axioms of old age as a time of “doom and gloom,” mounting
evidence indicates an age-related positivity effect in attention and memory. However …
evidence indicates an age-related positivity effect in attention and memory. However …
Brand experience effects on brand attachment: the role of brand trust, age, and income
R Huaman-Ramirez, D Merunka - European Business Review, 2019 - emerald.com
Purpose The purpose of this study is to examine how brand attachment is related to brand
experience. The model tests the partial mediating role of brand trust and the moderating role …
experience. The model tests the partial mediating role of brand trust and the moderating role …
Sustainable development of E-commerce in the post-COVID times: a mixed-methods analysis of pestle factors
E-commerce represents an essential part of modern business, with a significant growth in
recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online …
recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online …
Persuasion
DJ O'keefe - The handbook of communication skills, 2006 - taylorfrancis.com
One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
Humorous advertising that travels: A review and call for research
HJ Crawford, GD Gregory - Journal of Business Research, 2015 - Elsevier
Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …
device. Despite frequent appearances in advertising, within and across national contexts …
The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant …
Increases in food-away-from-home purchases brought public awareness to policies for
improving nutritional value of foods served at restaurants. As a result, offering choices to …
improving nutritional value of foods served at restaurants. As a result, offering choices to …
The roles of message appeals and orientation on social media brand communication effectiveness: An evidence from Indonesia
S Kusumasondjaja - Asia Pacific Journal of Marketing and Logistics, 2018 - emerald.com
Purpose The purpose of this paper is to explore the effectiveness of brand communication
activities on Facebook, Twitter, and Instagram among major Indonesian brands by …
activities on Facebook, Twitter, and Instagram among major Indonesian brands by …