Customer review or influencer endorsement: which one influences purchase intention more?
D Dwidienawati, D Tjahjana, SB Abdinagoro… - Heliyon, 2020 - cell.com
E-commerce has grown steadily since internet access became more available in the mid-
1990s. Informativeness plays a key role in online shopping decisions. Potential customers …
1990s. Informativeness plays a key role in online shopping decisions. Potential customers …
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model
Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …
social media marketing efforts (SMME) on the intention to visit among tourists. The …
Determinants of switching intention in the electricity markets-An integrated structural model approach
This study adopts an integrated approach and combines the theory of planned behavior and
push-pull theory to unpack the antecedents of customer switching intention in a contextual …
push-pull theory to unpack the antecedents of customer switching intention in a contextual …
Post diversity: A new lens of social media WOM
Social media word of mouth (WOM) involves much interaction and engagement between
users in their own networks. The feature of reposting on social media allows WOM to spread …
users in their own networks. The feature of reposting on social media allows WOM to spread …
Panic buying and fake news in urban vs. rural England: A case study of twitter during COVID-19
M Ali, LM Gomes, N Azab, JG de Moraes Souza… - … Forecasting and Social …, 2023 - Elsevier
This paper explores the potential association between the spread of fake news and the
panic buying behavior, in urban and rural UK, widely accessible on Twitter since COVID 19 …
panic buying behavior, in urban and rural UK, widely accessible on Twitter since COVID 19 …
Applying qualitative approach to identify the characteristics of effective messages in eWOM communications
R Makvandi, M Farzin - Management Matters, 2022 - emerald.com
Purpose The present study aimed to identify the characteristics of effective messages in
electronic word of mouth (eWOM) communication on social networks to be considered in the …
electronic word of mouth (eWOM) communication on social networks to be considered in the …
The effect of social media on bank performance: An fsQCA approach
H Ballouk, S Ben Jabeur, S Boubaker… - Electronic Commerce …, 2024 - Springer
Corporate e-reputation is becoming more and more relevant for firms, partly because of its
importance for firm value. In this context, this paper provides comprehensive theoretical and …
importance for firm value. In this context, this paper provides comprehensive theoretical and …
Online Retailers' Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective
Z Ghali-Zinoubi - SAGE Open, 2023 - journals.sagepub.com
In a highly competitive market, online stores are requested to identify key factors to
implement customers' trust and commitment, which are vital determinants of high-quality …
implement customers' trust and commitment, which are vital determinants of high-quality …
The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth
Z Li, C Zhang, R Lyu, Y Ma - Electronic Commerce Research, 2022 - Springer
Motivated by the observed private-label products entering the market, this paper studies the
encroachment of private-label manufacturers considering the quality effort and the platform's …
encroachment of private-label manufacturers considering the quality effort and the platform's …
When Online Reputation Drives Consumers' Online Repurchase Intentions: An Egyptian Story
The aim of this article is to understand how e-reputation can be a positive predictor of online
repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e …
repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e …