Customer review or influencer endorsement: which one influences purchase intention more?

D Dwidienawati, D Tjahjana, SB Abdinagoro… - Heliyon, 2020 - cell.com
E-commerce has grown steadily since internet access became more available in the mid-
1990s. Informativeness plays a key role in online shopping decisions. Potential customers …

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model

R Baber, P Baber - Journal of Hospitality and Tourism Insights, 2023 - emerald.com
Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …

Determinants of switching intention in the electricity markets-An integrated structural model approach

S Hussain, PS Seet, M Ryan, M Iranmanesh… - Journal of Retailing and …, 2022 - Elsevier
This study adopts an integrated approach and combines the theory of planned behavior and
push-pull theory to unpack the antecedents of customer switching intention in a contextual …

Post diversity: A new lens of social media WOM

X Dong, Z Zhang, YJ Zhang, X Ao, TY Tang - Journal of Business Research, 2024 - Elsevier
Social media word of mouth (WOM) involves much interaction and engagement between
users in their own networks. The feature of reposting on social media allows WOM to spread …

Panic buying and fake news in urban vs. rural England: A case study of twitter during COVID-19

M Ali, LM Gomes, N Azab, JG de Moraes Souza… - … Forecasting and Social …, 2023 - Elsevier
This paper explores the potential association between the spread of fake news and the
panic buying behavior, in urban and rural UK, widely accessible on Twitter since COVID 19 …

Applying qualitative approach to identify the characteristics of effective messages in eWOM communications

R Makvandi, M Farzin - Management Matters, 2022 - emerald.com
Purpose The present study aimed to identify the characteristics of effective messages in
electronic word of mouth (eWOM) communication on social networks to be considered in the …

The effect of social media on bank performance: An fsQCA approach

H Ballouk, S Ben Jabeur, S Boubaker… - Electronic Commerce …, 2024 - Springer
Corporate e-reputation is becoming more and more relevant for firms, partly because of its
importance for firm value. In this context, this paper provides comprehensive theoretical and …

Online Retailers' Perceived Ethics and Consumer Repetitive Purchases Under the Moderating Role of Reputation: A Commitment-Trust Theory Perspective

Z Ghali-Zinoubi - SAGE Open, 2023 - journals.sagepub.com
In a highly competitive market, online stores are requested to identify key factors to
implement customers' trust and commitment, which are vital determinants of high-quality …

The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth

Z Li, C Zhang, R Lyu, Y Ma - Electronic Commerce Research, 2022 - Springer
Motivated by the observed private-label products entering the market, this paper studies the
encroachment of private-label manufacturers considering the quality effort and the platform's …

When Online Reputation Drives Consumers' Online Repurchase Intentions: An Egyptian Story

HM Shamma, R El Masry, V Dutot - Global Business Review, 2023 - journals.sagepub.com
The aim of this article is to understand how e-reputation can be a positive predictor of online
repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e …