Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …

Recent research explaining Internet usage has both extended and challenged the uses and
gratifications approach to understanding media attendance by discovering" new" …

Several studies have applied uses and gratifications to explain Internet usage. Like
Bandura's social-cognitive theory, the uses and gratifications framework explains media use …

This study attempts a new conceptualization of communication “sources” by proposing a
typology of sources that would apply not only to traditional media but also to new online …

Human Communication Theory and Research introduces students to the growing body of
theory and research in communication, demonstrating the integration between the …

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and
up-to-date presentation of the ratings industry and analysis processes. It serves as a …

In his seminal work The Effects of Mass Communication, Klapper (1960) reviewed decades
of research on mass communication to conclude that fi rst, the mass media appear to have …

This essay discusses problematic integration (PI) theory, a general perspective on the
nature of the dynamic relationship between communication and tensions among …