Background Consumers' perceptions of naturalness are important for the acceptance of
foods and food technologies. Thus, several studies have examined the significance of …

At a moment when the population is increasingly aware and involved in what it eats, both
consumers and the food sector are showing more interest in natural foods. This review work …

As recent years have seen a growing interest in integrating consumer and sensory science,
this paper aims at presenting a systematic literature review of empirical studies investigating …

Neuromarketing or consumer neuroscience is a relatively new market research
subdiscipline that has gained popularity among consumer behavior scientists in the past two …

Background Food naturalness has been the subject of several recent studies and is a key
trend in the food industry. There is currently no comprehensive legal definition of food …

When buying a product, consumers are confronted with a host of information presented to
them. However, this information can only affect shoppers' choices if they pay attention to it …

While plant-based seafood alternatives (PBSAs) are emerging as potential substitutes for
conventional seafood products, to date, there is scant evidence on how consumers evaluate …

Naturalness is an important heuristic method for examining consumers' evaluation and
choice of food. In recent years, several scales have been proposed to measure the …

Purpose This study aims to review the relationship between neurological processes and
financial behavior from an interdisciplinary perspective. Individual decision-making is …

Abstract The Intuitive Logics (IL) scenario planning process is grounded in the work of
Hermann Kahn and Pierre Wack in the 1960s and 1970s. Its broad adoption and sustained …