Fully updated and revised, the eighth edition of this popular text reflects the changing focus
of international marketing and ensures students are fully up-to-date with the challenges …

Research on how service firms choose their initial mode of operation in foreign markets
appears to have led to two contradictory conclusions. Findings from one group of studies …

In this third edition, all chapters have been updated, new chapters integrated, all case
studies revised and recent data were integrated. The concept, as it is described below …

Crescentemente as estratégias de internacionalização têm ganho destaque em contexto
empresarial. Com a abertura e alargamento dos mercados, com o aumento da concorrência …

Inward foreign direct investment (FDI) is regarded as an important means of employment
and knowledge creation in many economies. This study investigates the motivations and …

KERRI OSBORNE IS A LECTURER IN international and strategic marketing at Victoria
University of Wellington, New Zealand. The main purpose of this paper is to use the …

Written to meet the needs of teachers, lecturers and tutors working at different levels and in
many situations, this is the guide to surveying and understanding the key issues, best …

O objetivo desta pesquisa foi analisar as estratégias de internacionalização utilizadas por
quatro indústrias farmacêuticas brasileiras. A metodologia empregada foi a de estudo de …

Con un enfoque práctico, el lector puede introducirse en el mundo del marketing
internacional. La metodología basada en teoría, casos y talleres le permitirá: por un lado …

Purpose–To empirically investigate how the location‐specific variables and strategic
motives influence the ownership strategies of Finnish manufacturing firms in ten South and …