abstract A Global Capability Framework: Reframing public relations for a changing world.
This paper describes a two-year research project the purpose of which was to produce the …

Digitalisierung verändert sowohl die Art und Weise, wie sich Stakeholder über Unternehmen
und Organisationen austauschen, als auch die Geschwindigkeit und die Informationsmenge …

Research background: The role of communication has now become much more critical than
during previous periods, not only to compete with other organisations in the stream of …

used to explore how the past is constructed from the present, how the present is always
historical, and how both past and present can power imagined futures. Divided into three …

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly
emphasises appearance over substance. People and organisations are judged by image …

The pandemic highlighted the importance of the performance of communication
professionals: if in the past communication professionals were able to communicate face-to …

Communication professionals are often associated with the organization's responses to
developments in the environment (reactionist's approach), but most of the CSR and …

K. Fitch and J. L'Etang argue that histories of public relations (PR) are over-directed by the
influence of the Excellence approach, leading to its use an incontestable template for …

Con el capitalismo generamos prosperidad y mejoramos la calidad de vida de las personas,
pero en el camino estamos dejando graves consecuencias ambientales y sociales-que se …

Services (IPBES) documentó una crítica advertencia:“La naturaleza y sus contribuciones
fundamentales a las personas, que en conjunto incorporan la diversidad biológica y los …