Despite considerable contestation,'excess' weight/fatness is commonly framed as fatal and
in need of behavioural interventions. This article reviews literature which places a question …

Research shows that physical activity (PA)-related professionals perpetuate weight stigma
and discrimination in their practices by holding antifat attitudes. Given the adverse outcomes …

CrossFit (CF) is one of the fastest growing exercise regimens in the world. However,
sociologists have been relatively slow in examining the place of CF coaches in …

In line with the law of attraction, physical attractiveness has been widely used in marketing
as well as advertising due to its potency in persuading consumers to take action. However …

Weight stigma is a negative social process that involves discrimination against overweight
and obese people. Gyms are important environments to promote exercise where weight …

Theoretically informed and empirically grounded, Rethinking Obesity invites readers to
reconsider the medical and public health framing of population weight (gain) as a massive …

Gym-goers often socially compare themselves with their trainers as they strive to look as
attractive as their fitness trainers. The aim of this study was to better understand this …

ABSTRACT The Biggest Loser (TBL) is a reality television weight-loss programme that
positions itself as a response to the so-called “obesity crisis”. Research on TBL has thus far …

As fitness professionals, group fitness instructors play an important role in promoting
recommended public health initiatives to various communities. While their practices are …

The purpose of this study was to critically analyse the perspectives of physical trainers and
fitness instructors in relation to their body image, professional practice, and the consumer …