Consumer goods and services have psychological value that can equal or exceed their
functional value. A burgeoning literature demonstrates that one source of value emerges …

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

The COVID-19 pandemic and the accompanying economic downturn have dramatically
impacted the lives of consumers around the world. From a conceptual perspective, such …

The social psychological literature on threat and defense is fragmented. Groups of
researchers have focused on distinct threats, such as mortality, uncertainty, uncontrollability …

A meta-analysis was conducted on empirical trials investigating the mortality salience (MS)
hypothesis of terror management theory (TMT). TMT postulates that investment in cultural …

Brand community engagement is evolving as a prominent relationship marketing variable
that yields promising outcomes for the firms. Drawing upon the relevant premises of social …

Despite the dramatic growth of the luxury market over the past two decades, luxury
consumer research remains fragmentary and scant. To address this knowledge gap, this …

Advertisements for charities often display photographs of the people they help to evoke the
kind of sympathy that engenders giving. This article examines how the expression of …

Over the past 2 decades, a large body of research has examined how materialism is formed
and how this value influences well-being. Although these studies have substantially …

The act of self-regulation, also referred to as self-control, is antithesis to profligacy. Self-
regulation is central to human behavior and is the core of a well-functioning society …