The application of neuromarketing tools in communication research: A comprehensive review of trends
LA Casado‐Aranda… - Psychology & …, 2023 - Wiley Online Library
This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …
streams, potential new domains, and theoretical models of interest for neuromarketing …
Characterizing reactance in communication research: A review of conceptual and operational approaches
CL Ratcliff - Communication Research, 2021 - journals.sagepub.com
Psychological reactance, or simply reactance, has become a major concept of interest in
communication research. Although this spike in scholarly attention has greatly advanced our …
communication research. Although this spike in scholarly attention has greatly advanced our …
On the psychophysiological and defensive nature of psychological reactance theory
RB Clayton - Journal of Communication, 2022 - academic.oup.com
This study incorporated the dual-motivational theory with psychological reactance theory to
investigate the cognitive and emotional responses that unfold when audience members …
investigate the cognitive and emotional responses that unfold when audience members …
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience
Corporate social advocacy (CSA) is a growing communications practice that involves
corporations taking a public stance on a controversial social issue. Some CSA campaigns …
corporations taking a public stance on a controversial social issue. Some CSA campaigns …
The limited capacity model of motivated mediated message processing: Looking to the future
In a companion piece (Fisher, Keene, Huskey, & Weber, 2018), we reviewed the foundations
and current state of the Limited Capacity Model of Motivated Mediated Message Processing …
and current state of the Limited Capacity Model of Motivated Mediated Message Processing …
The limited capacity model of motivated mediated message processing: Taking stock of the past
In the 15 years since its inception, the Limited Capacity Model of Motivated Mediated
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
A comparison of three approaches for measuring negative cognitions for psychological reactance
T Reynolds-Tylus, E Bigsby… - … Methods and Measures, 2021 - Taylor & Francis
Psychological reactance, routinely operationalized as a latent construct comprised of anger
and negative cognitions, represents an aversive state following a threatened or eliminated …
and negative cognitions, represents an aversive state following a threatened or eliminated …
Feeling transcendent? Measuring psychophysiological responses to self-transcendent media content
Self-transcendent media experiences are thought to involve cognitive engagement and
mixed affect, leading to psychological well-being. The current study investigated whether …
mixed affect, leading to psychological well-being. The current study investigated whether …
Reducing psychological reactance to health promotion messages: Comparing preemptive and postscript mitigation strategies
This study compared the relative efficacy of two strategies designed to mitigate
psychological reactance in health campaigns by using reminders of behavioral autonomy …
psychological reactance in health campaigns by using reminders of behavioral autonomy …
Emotional and cognitive responses to COVID-19 information overload under lockdown predict media attention and risk perceptions of COVID-19
A Gardikiotis, E Malinaki… - Journal of health …, 2021 - Taylor & Francis
The present study examined positive and negative effects of health communication on the
fight against the COVID-19 under lockdown, during the first wave of the pandemic in Greece …
fight against the COVID-19 under lockdown, during the first wave of the pandemic in Greece …