This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …

Psychological reactance, or simply reactance, has become a major concept of interest in
communication research. Although this spike in scholarly attention has greatly advanced our …

This study incorporated the dual-motivational theory with psychological reactance theory to
investigate the cognitive and emotional responses that unfold when audience members …

Corporate social advocacy (CSA) is a growing communications practice that involves
corporations taking a public stance on a controversial social issue. Some CSA campaigns …

In a companion piece (Fisher, Keene, Huskey, & Weber, 2018), we reviewed the foundations
and current state of the Limited Capacity Model of Motivated Mediated Message Processing …

In the 15 years since its inception, the Limited Capacity Model of Motivated Mediated
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …

Psychological reactance, routinely operationalized as a latent construct comprised of anger
and negative cognitions, represents an aversive state following a threatened or eliminated …

Self-transcendent media experiences are thought to involve cognitive engagement and
mixed affect, leading to psychological well-being. The current study investigated whether …

This study compared the relative efficacy of two strategies designed to mitigate
psychological reactance in health campaigns by using reminders of behavioral autonomy …

The present study examined positive and negative effects of health communication on the
fight against the COVID-19 under lockdown, during the first wave of the pandemic in Greece …