With the advance of platform technologies, peer-to-peer collaborative consumption (P2P-
CC) is getting very popular for fashion products in the sharing economy. With this …

The boom of social network platforms has greatly enriched people's platform choices for
social interactions, which may cause people to switch frequently in different social networks …

Advertisement is critical in luxury fashion supply chains. In this paper, we analytically
explore the optimal advertisement budget allocation strategy and coordination challenge …

In a highly saturated market, some firms (eg, Apple and Samsung) extend the scope of their
trade-in services from the same brand (within-brand trade-ins) to any brand (cross-brand …

Today, many mobile apps (MAs) act as an efficient channel for e-tailers to sell products. In
addition to selling, some of these apps even include e-payment functions. This creates e …

As consumer demand for mobile electronic items (eg, mobile phones, tablets, or wearables)
rises, advertising competition among electronics manufacturers becomes more intense …

Targeted advertising based on consumers' purchase history is the most prevalent choice for
firms; however, its effectiveness is affected by an increase in consumer privacy concerns …

It is not uncommon that supply chain partners carry out cooperative advertising in green
production involving green and dirty products (ie, substitute products). Besides the …

This study examines the effectiveness of cross-platform targeted advertising (CPTA),
referring to the phenomenon that a platform (the advertiser) cooperates with another …

The pervasive adoption of mobile devices and proximity technologies enables firms to trace
consumers' trajectories and locations. This connects firms' marketing and operations …