The recent rise of consumer happiness research in marketing literature is noticeable. This
article presents a systematic review of consumer happiness research from 1991 to 2020 …

Purpose: This study aims to examine customer experience toward repurchase intention in
offline and online stores and discuss customer satisfaction as a mediator variable. Research …

This study aims to examine the impact of service recovery in building customer loyalty
through the mediating role of customer satisfaction and corporate image. This study also …

Purpose This study aims to analyze the importance of disruptive technological innovations
on qualitative service delivery and their impact on the investment banks' employee …

This research analyzes the impact of a regional brand ambassador and social media
advertising on the brand trust and brand loyalty of Lazada, an online marketplace in …

During the COVID-19 pandemic, fast-food restaurants are thriving as they are closing
throughout the country. Restaurants should continue to innovate and be resilient due to …

The purpose of the study is to investigate the factors effecting brand switching behavior of
customers in the telecommunication industry of Pakistan. The study is conducted in …

Research aims: This study's aim is to find out the influence of relationship marketing on
customer experience and satisfaction. Design/Methodology/Approach: The applied research …

Research continues on supply chain management for environmentally friendly business
products in supporting business continuity with strategic management in RBV theory. This …

Electric train services (ETS) is the first high-speed intercity train system in Malaysia that
significantly contributed to the nation's economy and tourism industry. This study examined …