Product placement provides a unique advantage over traditional advertising as it can be
integrated into program content through a symbiotic relationship. A content analysis of the …

This article describes the variation in title sequences for American television series (a
sequence of moving images and sound at the beginning of a television series). Using a …

Adopting a social semiotic perspective onto digital mobility, ie, reframing it in terms of socio-
cultural changes in sign-making practices rather than defined by technological innovation …

Currently, digitalisation and smartness are an everyday reality, also impacting tourist
behaviour (Shen, Sotiriadis, & Zhang, 2020). Digital technologies are acknowledged as …

The aim of this paper is to investigate the postmodern multimodal language of some
contemporary American TV series and its gradual hybridization with the language (and …

Adopting a multimodal social semiotic approach, this study investigates the resemiotization
of the story of Huineng in two theatrical performances, the opera Snow in August performed …

In the essay “The relationship revolution”(1997), Schrage pioneers the view that digital
technologies paved the way for the information age, while arguing that the real revolution is …

This chapter will discuss three functions of music in recent television series: Mood-priming,
commentary, and emphasis. I will focus mainly on music in television series used to prime …

In the era of online streaming services, the distribution of TV content has altered the old
paradigm of the 'one-way flow'of media products. An Internet-distributed television such as …

Negli ultimi decenni, lo sviluppo tecnologico dei mezzi di comunicazione (dai canali
satellitari alla telefonia mobile, da Internet al World Wide Web) ha profondamente modificato …