This article critically reviews the main themes and research agendas that have been
explored to study the relationship between sport and the Arabian Peninsula. It identifies four …

The paper is concerned with the role of sports events and their significance for tourism. It
presents an empirical case study of the Gulf State of Qatar and its hosting of the 2022 …

This study explores the relationships among sport stadium visitors' experiences, satisfaction,
team brand image, and destination image. A text mining approach was first used to analyse …

Through the use of document analysis, field work and semi-structured interviews at five
major tournaments in Asia, North America, Europe and South America, the paper examines …

Drawing on official documents and empirical examples, this article analyses Qatar's sports
strategy to gain attraction and generate soft power globally. The paper shows how the …

Purpose The purpose of this paper is to focus on the perceptions of Qatar's suitability to act a
successful sports event host and, in doing so, look ahead to some of the key organisational …

This introduction presents an overview of key concepts discussed in the subsequent
chapters of this book. The book focuses on regeneration in relation to the three areas of …

Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of
what some researchers understood as “place or city marketing,”“place selling,” and “place …

The image of a city represents the sum of beliefs, ideas, and impressions that people have of
that city. Mostly, city images are assessed through direct or indirect interviews and cognitive …

Previous research has shown that governments have often used mega sport events to
convey a positive image of their nation to a global audience, whereas Western-based non …