Currently almost all products have the brand, and all companies strive to develop and
maintain their brand reputation. Brand is a mark left on the minds and hearts of consumers …

This study aimed to analyze the effect of product quality and brand image on purchasing
decisions continuous form printing with using brand trust as mediator variable study on …

Abstract Service convenience has undoubtedly gain substantial recognition for both goods
and service industries within recent years towards forging an enduring competitive …

This research aims to verify many opinions and previous studies that stated how powerful of
social media in building the image of a brand, also applies for university's brand image …

293 penampilannya. Namun sekarang dalam tuntutan beberapa pekerjaan/dunia
bersosialisasi penampilan menjadi penunjang karirnya. Banyak perusahaan/kantor yang …

The study examines the influence of branding and advertising on consumers' purchase
decision of inter-city transport service in Accra, Ghana. Data were collected using …

Abstract Background: Chanel No. 5 is the best-selling perfume in the world and is
characterized by femininity, high quality, and elegance. The brand has a unique advertising …

Today, since products and services are so easily replicable, companies face a challenge to
differentiate themselves to compete in the market. One of the most effective ways to create …

In the current development, the theory of customer satisfaction considered as a key to
marketing concept. Some researchers believe that customers' satisfaction could drive a …

This study examines the current research on the phenomena of branderpreneurship, a
brand development-based entrepreneurship. Using comparative case studies, researchers …