This study aims to identify how behavioral intentions are formed in the context of drone food
delivery services using the moderating role before and after the outbreak of COVID-19. A …

Drone food delivery services refer to services that use drones to deliver food to customers as
the role of services becomes more important in the food service industry, because drone …

Purpose The purpose of this paper is to understand motivation of young consumers to use
artificial intelligence (AI) tools such as chatbots, voice assistants and augmented reality in …

This study examined the role of color in a luxury service setting. To understand the effect of
color, this study investigated how each dimension of color (hue, saturation, or value) …

Consumers can shop both online and offline, either for fun or for needs. We investigate the
consequences of shopping for fun or for need on word-of-mouth (WOM), intentional loyalty …

Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-
oriented, task-focused utilitarians. This study investigates the effects of consumers' hedonic …

This study aims for a better understanding of social networks (SN) regarding sustainable
apparel. This study utilises a quantitative, online survey research approach of US …

Restaurants have been using robots to meet the increasing consumer demand for food
customization and safety and contactless service operations. This study identified the …

Purpose Despite supposed widespread consumer support for ethical clothing, it still often
fails to translate into actual purchase. The purpose of this paper is to determine whether the …

The hedonism and its impact on consumers' behavior had become an important object of
various scientific researches during the past 50 years in marketing literature. It should be …