With the end of the pandemic and the lifting of the lockdown, the consumer market
experienced revenge buying. The purpose of this study is to investigate the causes of …

Purpose Fashion and luxury brands struggle to make themselves distinguished by ever
more apathetic consumers in this highly competitive market. Fashion and luxury retailers can …

Research question Research examining demonstration effects has been criticized for being
atheoretical and lacking evidence of any behavioral effect. Drawing from dual-process …

The purpose of this study was to analyze the effect of Company Size, Profitability, and Public
Accounting Firm Size on Audit Report Lag (Empirical Study of Food and Beverage Sub …

This study examined the characteristics of influential opinion leaders in online communities
and their roles using word-of-mouth (WOM) in the consumer decision-making process …

To create strategically relevant and significant brand names, factors such as culture is one of
the most powerful and immediate ways to communicate an identity-image and linkage to the …

Abstract [eng] The main objective of this paper is to determine the impact of different types of
advertising messages (rational and emotional) on consumers' perception of the value of an …

The term sustainability is no longer an issue that can be easily bypassed (SPINDLER, 2013)
and can be described as the equal and well-organized division of resources inter …

This study aims to investigate the effects of product knowledge and rational motives on
consumer's decisio n to purchase Eiger products. The sample in this study was taken as …

Este estudo debruça-se sobre a identificação dos determinantes que influenciam a
experiência de compra dos consumidores portugueses, durante a fase de compra da sua …