Tourism Village Development through Media Extension and Marketing Promotion Communication

K Dahana, AI Sulaiman, LK Sari - Technium Soc. Sci. J., 2023 - HeinOnline
Tourism villages are community-based and sustainable development, aiming to improve
people's welfare, environmental and cultural sustainability, and improve the quality of …

The influence of workplace friendship on job crafting: based on affective events theory

H Zhang, M Zhang, L Zhang, F Jiang - Current Psychology, 2024 - Springer
With the continuous development of Internet technology and digital economy, the external
environment is constantly impacting the nature of work and existing work structures, making …

How Do Social Media Marketing Activities Result in Online Purchase Decisions

FPW Lusianingrum - … REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 2023 - jurnal.unived.ac.id
The main focus of this study is to explain the mechanism of how social media marketing
activities can produce online purchasing decisions. This condition is related to the trend of …

Implementation of Omnichannel Improves Business Performance Based on Integrated Marketing Communication

AN Siregar, EG Marsasi - SENTRALISASI, 2024 - ejournal.um-sorong.ac.id
This research will examine a company engaged in the food and beverage industry. This
research aims to create a business design based on the Business Model Canvas (BMC) …

Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Maybelline di Kota Palembang

QR Wijaya, A Angel - Madani: Jurnal Ilmiah …, 2024 - jurnal.penerbitdaarulhuda.my.id
This study aims to analyze the influence of social media marketing and brand awareness on
the purchase decisions of Maybelline products. Social media marketing is becoming …

Tiktok and Beauty in the Age of Gen Z: A Baudrillard's Economic Sociological Analysis

RH Harahap, R Asengbaramae… - Journal of Sustainable …, 2024 - talenta.usu.ac.id
Through influencers and E-WoM, TikTok creates a favourable environment for users in
adapting and trying new things, both in terms of consuming products and marketing …