In the present scenario of the globalised digital era, organisations have implemented social
media as a methodology of Customer Relationship Management (CRM). Social Customer …

Climate complexities and environmental problems not only brought changes in
organizational practices but also changed the consumer purchasing pattern. Consumers …

The study aims to analyze the effect of Perceived Value and Brand Image on Customer
Loyalty with Customer Engagement as a Mediation Variable for Indihome Customers at PT …

Artificial intelligence (AI) applications are widely used in restaurants to reduce the COVID-19
pandemic and maintain social distancing. This study examines factors influencing …

White Ocean Strategy (WOS) has a positive impact on the company. However, many
companies have not implemented this strategy. There is a research gap between customer …

Technological advancements and the widespread use of digital technologies are reshaping
retail businesses and the shopping experience. Augmented reality (AR) is digital technology …

Introduction Food brands that promote a healthy lifestyle are gaining more followers. Healthy
food consumers are a conscious and demanding segment that values the quality and …

This paper aims to develop a conceptual model that connects a new concept, namely
Religious Value Co-Creation (RVCC) to build customer engagement. RVCC is the result of a …

The pandemic COVID-19 makes Indonesians accustomed to doing various activities from
home including shopping. Livestreaming shopping can attract higher purchase intentions …

Although the brand management process is determined by a company's business activity,
the final image of a brand is formed in the mind of a customer (Pitcher, 1985; Brozowska …