In digital marketing planning, keyword choice for search engine positioning is crucial for
customer attraction, and the associated investment is an increasingly relevant part of the …

The current marketing landscape faces challenges in content creation and innovation,
relying heavily on manually created content and traditional channels like social media and …

Bu çalışmanın amacı dijital pazarlama araştırmaları üzerine bütüncül bir inceleme sunmaktır.
Bu amaç doğrultusunda Scopus veri tabanında yer alan ve başlığında, özetinde veya …

Digital Marketing strategies are sets of controllable e-marketing variables that organizations
combine to achieve marketing goals and to meet customers' needs. These strategies are the …

The rise of internet users directly influences the usage of e-commerce platform in Indonesia.
This growth also influences the competition between brands whom utilize e-commerce …

The present research provides insights into the complex landscape of online advertising
channels to support tourism organizations in formulating their marketing strategies. People …

Digital marketing offers entrepreneurs a variety of alternatives to market globally and
generate revenues. Recent studies show that there is a strong research interest in …

This research paper aims to investigate the effect of Internet of Things (IoT) on Search
Engine Optimization (SEO) by considering the mediating role of user behavior on this effect …

For the last a few years, many electronic businesses (e-businesses) in Small to Medium-
Sized enterprises (SMEs) have been using Social Media Networks (SMN) with their …

ABSTRACT A popular joke amongst marketers is that the best place to hide a dead body is
page two of search results. Meaning, nobody looks beyond the first page of search results. In …