Sense-making and management in business networks—Some observations, considerations, and a research agenda

SC Henneberg, P Naudé, S Mouzas - Industrial Marketing Management, 2010 - Elsevier
Business networks are complex webs of interdependent exchange relationships within
which companies and individual managers operate. They consist of manifold actors …

Networks, ecosystems, fields, market systems? Making sense of the business environment

K Möller, S Nenonen, K Storbacka - Industrial Marketing Management, 2020 - Elsevier
This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …

Networking under uncertainty: Concepts and research agenda

D Ford, S Mouzas - Industrial Marketing Management, 2010 - Elsevier
This paper has two aims: Firstly, to develop the interpretation of business management as a
process of 'networking'between companies by relating networking to the concepts of …

Managing business and innovation networks—From strategic nets to business fields and ecosystems

K Möller, A Halinen - Industrial Marketing Management, 2017 - Elsevier
This article introduces the Special Issue of Managing Business and Innovation Networks
and makes an independent contribution to the advancement of network management …

Capturing the benefits of industry 4.0: a business network perspective

A Schroeder, A Ziaee Bigdeli… - … Planning & Control, 2019 - Taylor & Francis
This study uses a business network perspective to investigate the industry 4.0 context with
the internet of things (IoT) as its enabling technology and product-use data as its core …

Social media as a resource in SMEs' sales process

R Bocconcelli, M Cioppi, A Pagano - Journal of Business & Industrial …, 2017 - emerald.com
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …

The sites and practices of business models

K Mason, M Spring - Industrial marketing management, 2011 - Elsevier
This paper examines the concept of business models. Drawing on the business model
literature, we first identify technology, market offering and network architecture as the three …

Actors' heterogeneity in innovation networks

D Corsaro, C Cantù, A Tunisini - Industrial marketing management, 2012 - Elsevier
Several interpretations converge in defining innovation networks as formed by
heterogeneous actors, mainly identified in universities, research centers, and business …

[HTML][HTML] The role of visioning in business network strategizing

MH Abrahamsen, A Halinen, P Naudé - Journal of Business Research, 2023 - Elsevier
Visioning the future is an essential aspect of strategizing. However, how managers make
sense of their networked business environment, future changes in it, and how this visioning …

[HTML][HTML] Clearing the paradigmatic fog—how to move forward in business marketing research

K Möller, A Halinen - Industrial Marketing Management, 2022 - Elsevier
Although research in business-to-business (B2B) marketing has significantly increased,
critical voices questioning the managerial relevance and theoretical innovativeness of the …