Sense-making and management in business networks—Some observations, considerations, and a research agenda
Business networks are complex webs of interdependent exchange relationships within
which companies and individual managers operate. They consist of manifold actors …
which companies and individual managers operate. They consist of manifold actors …
Networks, ecosystems, fields, market systems? Making sense of the business environment
This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …
business marketing and marketing in general is losing its relevance and vigor because it …
Networking under uncertainty: Concepts and research agenda
D Ford, S Mouzas - Industrial Marketing Management, 2010 - Elsevier
This paper has two aims: Firstly, to develop the interpretation of business management as a
process of 'networking'between companies by relating networking to the concepts of …
process of 'networking'between companies by relating networking to the concepts of …
Managing business and innovation networks—From strategic nets to business fields and ecosystems
This article introduces the Special Issue of Managing Business and Innovation Networks
and makes an independent contribution to the advancement of network management …
and makes an independent contribution to the advancement of network management …
Capturing the benefits of industry 4.0: a business network perspective
A Schroeder, A Ziaee Bigdeli… - … Planning & Control, 2019 - Taylor & Francis
This study uses a business network perspective to investigate the industry 4.0 context with
the internet of things (IoT) as its enabling technology and product-use data as its core …
the internet of things (IoT) as its enabling technology and product-use data as its core …
Social media as a resource in SMEs' sales process
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …
The sites and practices of business models
This paper examines the concept of business models. Drawing on the business model
literature, we first identify technology, market offering and network architecture as the three …
literature, we first identify technology, market offering and network architecture as the three …
Actors' heterogeneity in innovation networks
D Corsaro, C Cantù, A Tunisini - Industrial marketing management, 2012 - Elsevier
Several interpretations converge in defining innovation networks as formed by
heterogeneous actors, mainly identified in universities, research centers, and business …
heterogeneous actors, mainly identified in universities, research centers, and business …
[HTML][HTML] The role of visioning in business network strategizing
Visioning the future is an essential aspect of strategizing. However, how managers make
sense of their networked business environment, future changes in it, and how this visioning …
sense of their networked business environment, future changes in it, and how this visioning …
[HTML][HTML] Clearing the paradigmatic fog—how to move forward in business marketing research
Although research in business-to-business (B2B) marketing has significantly increased,
critical voices questioning the managerial relevance and theoretical innovativeness of the …
critical voices questioning the managerial relevance and theoretical innovativeness of the …