This article discusses the use of social media by different generations in destination
marketing from a sustainable tourism perspective. In the light of the global COVID-19 …

Purpose The purpose of this paper is twofold. First, it highlights the emergence of
Generation Z and the interface of its members with the tourism system. Second, by way of a …

Understanding the tourism-related behaviours and attitudes of the next generations is worth
to investigate by researchers, since their demand structure will shape the future of tourism …

Purpose This paper aims to contrast the expectations placed on the smart destination as a
theoretical management approach with the reality of emergent tech-savvy tourism demand …

This study investigates the role of perceived coolness in terms of creative tourism destination
consumption and its antecedents as well as the consequences for Generation Y tourists …

Global trends highlight the growing tourist interest in authentic and sustainable holiday
experiences. Designing strategies that enable destinations to catch this tourist segment is …

Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV),
a change in the perspective of brand-equity and brand value from one where the brand is …

In the light of the COVID-19 pandemic, it is crucial to manage tourist destinations to allow the
recovery of tourism on the one hand and reduce its negative impact on the environment and …

Youth attitudes and behavior in tourism activities are crucial for sustainable tourism
development. This study aims to identify the statistical types of youth according to their …

The problem of overtourism, ie, tourist congestion in visited places, and the negative impacts
of tourists on the environment and residents, are increasingly noticeable with the increase in …