Marketing strategy has been an operational focus and a method for achieving an all-
inclusive business success. The aim of this scholarly work was to determine the influence of …

Marketing is an essential key for SMEs to grow and survive. Therefore, entrepreneurial
marketing (EM) as a marketing practice suitable for small firms needs to be analyzed. This …

Entrepreneurial marketing practices and competitive advantage of small and medium size
enterprises in Enugu State was studied to examine the effect of entrepreneurial marketing …

Abstract Small and Medium Enterprises (SMEs) are a catalyst for economic growth and
development in most developed countries. However, in most developing countries, the …

The objective of this study is to investigate the relationship between market orientation and
business performance of small and medium enterprise (SMEs) in Nigeria. A quantitative …

Purpose This research examines the interrelationships between market orientation (MO)
and entrepreneurial orientation (EO) in the small-and medium-sized enterprise (SME) …

Small and medium enterprises (SMEs) are essential to economic growth of Nigeria, and
therefore are considered as a major source of job creation, and poverty reduction as they …

In a managerial discourse, market orientation and innovativeness are considered imperative
to firms' competitiveness. Research on them has particularly focussed on medium and large …

This study aimed at investigating the relationship between total quality management on the
performance of Nigerian Public Universities. A data screening and preliminary analysis is …

As innovation in marketing plays a fundamental role in the success of SEMs in the current
competitive market, it is crucial to understand the effects of various marketing activities on …