Background: Social media has been widely used for health-related purposes, especially
during the COVID-19 pandemic. Previous reviews have summarized social media uses for a …

Over 90% of adolescents have at least one social media account, and their presence on
social media continues to grow. Food and beverage brands capitalize on this trend by …

Purpose The purpose of this study is to present a complete framework that defines the link
between choices and decision criteria based on existing research on digital influencers (DIs) …

Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …

Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …

Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …

Fitspiration is a popular social media trend that aims to inspire individuals to improve their
health and fitness through diet and exercise. However, viewing fitspiration content on …

Background This mixed methods study explored how social media use informed physical
activity and diet-related behaviours, and self-perceived Quality of Life (QoL) during COVID …

The present study experimentally examined the effects of viewing Instagram images of
fitspiration on body dissatisfaction, mood, and exercise behaviour among young women …

Drawing on customer inspiration and social default theories, we investigated the mechanism
by which consumers are “inspired by” social media influencers (SMIs) and “inspired to” …