The new 3Ps of sustainability marketing: The case of fashion

L Fuxman, I Mohr, AB Mahmoud, N Grigoriou - Sustainable Production and …, 2022 - Elsevier
Sustainability marketing in the fashion industry is the subject of this theoretical synthesis.
This conceptual essay entails dissecting the conceptual underpinnings and construction …

Exploring the domain of relationship between happiness management in organizations and the environment

D Rando Cueto, C Jambrino-Maldonado… - Management …, 2024 - emerald.com
Purpose Organizational happiness has received exponential attention in recent years. To
offer an over-view for future research gap, this article produces a comprehensive review by …

Mapping intrapreneurship through the dimensions of happiness at work and internal communication

R Ravina-Ripoll, E Galvan-Vela… - Corporate …, 2023 - emerald.com
Purpose This article explores how internal communication impacts happiness at work and
intrapreneurship through the dimensions of communication climate and communication in …

Gen Z's motivations towards sustainable fashion and eco-friendly brand attributes: The case of Vinted

I Palomo-Domínguez, R Elías-Zambrano… - Sustainability, 2023 - mdpi.com
Vinted is a free digital sharing economy platform where individuals buy and sell second-
hand apparel. It is an example of industry 4.0 that promotes an innovative and successful …

Guest editorial: Happiness management: key factors for sustainability and organizational communication in the age of Industry 4.0

R Ravina Ripoll, LM Romero-Rodríguez… - … International Journal of …, 2022 - emerald.com
Happiness is a personal and social concept that we all aspire to at some point. In our lives, it
can come to be considered as a tool that facilitates human development in its various …

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

P Gutiérrez-Rodríguez, P Cuesta-Valiño… - Management …, 2024 - emerald.com
Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …

Bibliometric analysis, evolution and trends of happiness management in scientific literature

D Rando Cueto, JM Núnez Sánchez… - … : Revista andaluza de …, 2023 - idus.us.es
This study aims to analyse the concept of “Happiness management” in the scientific
literature due to the growing interest in aspects related to happiness management in social …

Happy leadership, now more than ever

GA Díaz-García… - … of Happiness and …, 2024 - inderscienceonline.com
The Covid-19 crisis demonstrated the need for new leadership styles suited to times of
economic uncertainty. Today, leadership in organisations is less humanistic and …

Sustainable development trend of Chinese advertising design from 1992 to 2020: a bibliometric and content analysis

R Zhang, J Hur - SAGE Open, 2022 - journals.sagepub.com
By using the methods of bibliometric and content analysis, this paper conducted data mining
and content research on the articles of advertising design research in China from 1992 to …

Estrategias de marketing social y comunicación de la slow fashion como herramienta de happiness management

Desde la perspectiva del consumidor responsable se considera que parte del sistema de
gestión y consumo de la moda denominada fast fashion tiene como impulso un cierto …