Faced with an ever-growing number of ethical marketing issues and uncertainty about the
impact of specialized ethics journals, researchers are struggling to keep abreast of …

This article is a review of academic research on the content and effects of sexual information
in advertising (ie, sex in advertising). In addition to covering common types of sexual content …

Target marketing might be the epitome of the marketing concept. However, in certain
instances it has been criticized as unethical. The authors identify explanations for the ethical …

An unbiased comprehensive oversight synthesis of three decades of gender-related
advertising research is undertaken. Seventy-six articles found in premiere marketing …

This study examines how advertising agency personnel perceive, process, and think about
ethical issues. We conducted in-depth, elite interviews with advertising practitioners at all …

Most research in the area generally known as “fear appeals” has examined the persuasive
effects and effectiveness of different types of threat-based communications on various …

Researchers have often attempted to answer the question,'Does sex sell?'In this article, we
present a meta-analysis of studies that used an experiment to test the effect of sexual …

Given the dynamic change and radical transformation of the advertising industry, we
interviewed industry and academic leaders to seek their perspectives on the current state of …

The 50th anniversary of the Journal of Advertising launch is an opportune moment to
dialogue among the past, present, and future and offer a fruitful vision for the possibilities of …

This study draws on differences between men and women's attitudes about sex, either as an
end in itself (men) or as inextricably linked to relationship commitment (women) to …