Social media plays an important part in the digital transformation of businesses. This
research provides a comprehensive analysis of the use of social media by business-to …

Digital marketing for B2B organizations: structured literature review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

The Covid 19 pandemic caused significant changes, especially those relating to marketing
that led to digital usage. This article aims to determine the prospects and effects of digital …

Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …

The objective of this research is to increase understanding about B2B company-led user
engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we …

Purpose of this study is to provide a framework which helps to understand how a business-to-
business company can use the social media to 'strategize'by making other business actors …

Purpose The purpose of this study is to understand and compare how business-to-business
(B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) …

Small retail business leaders use online marketing to connect with consumers and the
community. The purpose of this qualitative multiple case study was to explore the strategies …

Purpose The purpose of this paper is to introduce a framework used in a program for
working executives, designed to prepare them for the digital workplace environment of …