A Trade Secrets Framework and Strategic Approaches

O Ozcan, D Pickernell, P Trott - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
Trade secrets are key assets for innovative, successful companies. Compared to other
intellectual property, trade secrets require different approaches to protect and embed them …

Designing predictive models for customer recommendations during COVID-19 in the airline industry

CKH Lee, EKH Leung - IEEE Transactions on Engineering …, 2022 - ieeexplore.ieee.org
Although travel restrictions imposed by countries are gradually lifted, the airline industry
rebounds only when customers' confidence in air travel is restored. Airlines that generate …

What “V” of the big data influence SMEs' open innovation breadth and depth? An empirical analysis

G Ferrigno, S Barabuffi, E Marcazzan… - R&D …, 2024 - Wiley Online Library
The open innovation (OI) paradigm has garnered relevant attention in recent years. Against
this backdrop, this study explores the impact of a relatively recent phenomenon, such as Big …

Intellectual Property Commercialization in the Creative Industry: An Integrative Literature Review

R Mawardwita, RA Nasution - Economics and Business Quarterly …, 2024 - papers.ssrn.com
This study aims to develop a comprehensive understanding of intellectual property (IP)
commercialization in the creative industry, highlighting its essential role in the growth of the …

PERCEPÇÃO DA CULTURA DATA DRIVEN: FENÔMENOS PRÁTICOS NO MUNDO DE NEGÓCIOS EM SAÚDE

AJL Kucharski, L Fedalto, GPR Santos - Caderno PAIC, 2024 - cadernopaic.fae.edu
A ciência de dados em constante evolução, desempenha um papel fundamental na atual
paisagem do mundo dos negócios e das tomadas de decisões. O objetivo do estudo foi …