Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

A bibliometric analysis has been conducted by utilizing keywords and metadata acquired
from the SCOPUS database. Following that, we focused on the adoption of social robots in …

While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …

Purpose Artificial intelligence (AI) has a significant impact on value co-creation (VCC).
However, a study providing a comprehensive summary of the current state of the art and …

Purpose Digital transformations are altering service models and care delivery methods in
healthcare. Artificial Intelligence (AI) represents the next wave of transformation in …

Purpose This study aims to examine the feasibility of adopting blockchain technology in
Jordan's industrial sector and its intangible benefits. It also analyzes the influence of factors …

Given the growing importance of habit development in omnichannel literature, this study
aims to explore the factors contributing to the development of omnichannel shopping habit …

Robotic interaction quality and outcome quality in restaurants are crucial in engaging
customers and facilitating post-purchase behavior while few papers have examined their …

Recent years have seen increased interest in applying robots to the retail sector. The
present research aims to learn the criteria that make people more or less likely to use retail …

Purpose Given the rapid development in artificial intelligence (AI), the hotel industry is
deploying AI-based systems. In line with this important development, this study aims to …