Construction industry professionals admire the evolution of digital data-acquisition
technologies in monitoring processes due to efficient and efficacious outcomes. However …

Purpose This study contributes to current efforts to design and implement sustainable
innovation strategies in organisations from the textile industry. This study aims to examine …

The studies to date on service research have provided a generic overview on customer's
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …

Value co-creation (VC) is generally considered as having mutually beneficial implications for
all actors involved. Nonetheless, emerging evidence on value co-destruction and its …

The concept of value co-creation brings about changes in tourists' roles from value receivers
to producers. Most existing studies take value co-creation behavior as a single dimension …

Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …

Purpose This study aims to explore the customers' behaviour towards online shopping
during COVID-19 in a Muslim country and proposes a co-creative service design for online …

This research examines the role of dual types of customers' self-construal (ie, independent
vs. interdependent) on value co-creation attitude and behaviour in retail service encounters …

Purpose The paper aims to examine how employees influence their employer's brand by
applying Taylor's (1999) six segment message strategy wheel in an employee influencer …

The purpose of this paper is to examine how the concepts of value cocreations may relate to
airlines' overall impressions by using a mediation‐moderation examination. This study …