The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …

Purpose Increasingly brands are performing several activities on social media in order to
alter consumer consumption towards their offering. However, limited studies have attempted …

The influence of numerous factors determines and changes the daily behavior of
consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and …

Social media has become a fundamental aspect of modern life, permeating the daily
routines of billions globally. Since their emergence, platforms such as Facebook, Twitter/X …

In order to survive in the food and beverage (F&B) industry in this modern era, one of the
most strategic ways is to expose the brand through social media and Key Opinion Leaders …

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Sincerity terhadap
Parasocial Interaction, pengaruh Parasocial Interaction terhadap Purchase Behavior …

Musiikkimarkkinointi ja sen toteutus on monta vuotta ollut sidoksissa vallitsevaan
teknologiaan ja trendeihin, ja pyrkinyt näyttäytymään alati relevanttina maailmanlaajuisessa …

Terjadi perubahan perilaku masyarakat dalam berbelanja kebutuhan sehari-hari dari offline
menjadi online. Seiring dengan layanan pengiriman paket, terjadi peningkatan sampah …