Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps

MA Camilleri, C Troise, M Kozak - Journal of Hospitality and Tourism …, 2023 - emerald.com
Purpose Customers are increasingly using mobile applications (apps) to compare prices of
travel and hospitality services and to purchase their itineraries, tours and stays. This study …

Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps

S Habachi, J Matute, R Palau-Saumell - Journal of Product & Brand …, 2024 - emerald.com
Purpose This study aims to examine the impact of the gameful experience on behavioural
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …

Insights into customer engagement in a mobile app context: review and research agenda

S Sharma, A Sharma - Cogent Business & Management, 2024 - Taylor & Francis
In the context of mobile applications (apps), switching costs and efforts are low for
customers, which hinders the ability of an app to sustain engagement with customers. This …

International mobile marketing: a satisfactory concept for companies and users in times of pandemic

L Florido-Benítez - Benchmarking: An International Journal, 2022 - emerald.com
Purpose This study's purpose is to analyze the international mobile marketing (IMK) in order
to stage the importance of this tool in the internationalization of companies. Our …

[PDF][PDF] A beginner's guide and best practices for using crowdsourcing platforms for survey research: The case of Amazon Mechanical Turk (MTurk)

C Cobanoglu, M Cavusoglu… - Journal of Global …, 2021 - academia.edu
Researchers around the globe are utilizing crowdsourcing tools to reach respondents for
quantitative and qualitative research (Chambers & Nimon, 2019). Many social science and …

Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions

XJ Lim, JH Cheah, AM Morrison, SI Ng, S Wang - Tourism Review, 2022 - emerald.com
Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB)
as the guiding theoretical perspectives, this research aims to identify the factors motivating …

Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

M Veloso, M Ieva, M Gómez-Suárez - Journal of Hospitality …, 2024 - Taylor & Francis
This study aims to address the role of content type in social media posts and the influence of
management response congruence on improving user engagement, booking intention and …

Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA

AZ Abbasi, H Qummar, S Bashir, S Aziz… - Journal of Retailing and …, 2024 - Elsevier
Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …

Engaging consumers through firm-generated content on Instagram

E Ballester, C Ruiz, N Rubio - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The purpose of this paper is to analyse the impact of consumers' perceptions of the
enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective …

Examining the influential components of tourists' intention to use travel apps: the importance–performance map analysis

P Fakfare, N Manosuthi - Journal of Hospitality and Tourism Insights, 2023 - emerald.com
Purpose The main objectives of this study are to (1) explore underlying components and
attributes of travel applications that influence traveler usage intention and (2) investigate …