Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps
Purpose Customers are increasingly using mobile applications (apps) to compare prices of
travel and hospitality services and to purchase their itineraries, tours and stays. This study …
travel and hospitality services and to purchase their itineraries, tours and stays. This study …
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps
Purpose This study aims to examine the impact of the gameful experience on behavioural
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …
Insights into customer engagement in a mobile app context: review and research agenda
S Sharma, A Sharma - Cogent Business & Management, 2024 - Taylor & Francis
In the context of mobile applications (apps), switching costs and efforts are low for
customers, which hinders the ability of an app to sustain engagement with customers. This …
customers, which hinders the ability of an app to sustain engagement with customers. This …
International mobile marketing: a satisfactory concept for companies and users in times of pandemic
L Florido-Benítez - Benchmarking: An International Journal, 2022 - emerald.com
Purpose This study's purpose is to analyze the international mobile marketing (IMK) in order
to stage the importance of this tool in the internationalization of companies. Our …
to stage the importance of this tool in the internationalization of companies. Our …
[PDF][PDF] A beginner's guide and best practices for using crowdsourcing platforms for survey research: The case of Amazon Mechanical Turk (MTurk)
C Cobanoglu, M Cavusoglu… - Journal of Global …, 2021 - academia.edu
Researchers around the globe are utilizing crowdsourcing tools to reach respondents for
quantitative and qualitative research (Chambers & Nimon, 2019). Many social science and …
quantitative and qualitative research (Chambers & Nimon, 2019). Many social science and …
Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions
Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB)
as the guiding theoretical perspectives, this research aims to identify the factors motivating …
as the guiding theoretical perspectives, this research aims to identify the factors motivating …
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
This study aims to address the role of content type in social media posts and the influence of
management response congruence on improving user engagement, booking intention and …
management response congruence on improving user engagement, booking intention and …
Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA
Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …
in predicting customer engagement in online food delivery applications (OFDAs);(2) …
Engaging consumers through firm-generated content on Instagram
Purpose The purpose of this paper is to analyse the impact of consumers' perceptions of the
enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective …
enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective …
Examining the influential components of tourists' intention to use travel apps: the importance–performance map analysis
P Fakfare, N Manosuthi - Journal of Hospitality and Tourism Insights, 2023 - emerald.com
Purpose The main objectives of this study are to (1) explore underlying components and
attributes of travel applications that influence traveler usage intention and (2) investigate …
attributes of travel applications that influence traveler usage intention and (2) investigate …