Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities
B Haghpour, E Sahabeh… - International Journal of …, 2022 - Wiley Online Library
Human beings have countless desires but bounded resources, and this limitation makes
them choose between alternatives. Consumers are encouraged to be aware of the best …
them choose between alternatives. Consumers are encouraged to be aware of the best …
The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour
This paper provides an empirical typology of online decision-making purchasing behaviour.
The study explores how the online purchase process is affected by individual decision …
The study explores how the online purchase process is affected by individual decision …
Maximizing versus satisficing in the digital age: Disjoint scales and the case for “construct consensus”
R Misuraca, B Fasolo - Personality and Individual Differences, 2018 - Elsevier
A question facing us today, in the new and rapidly evolving digital age, is whether searching
for the best option–being a maximizer–leads to greater happiness and better outcomes than …
for the best option–being a maximizer–leads to greater happiness and better outcomes than …
On the meaning and measurement of maximization
NN Cheek, B Schwartz - Judgment and Decision making, 2016 - cambridge.org
Building on Herbert Simon's critique of rational choice theory, Schwartz et al.(2002)
proposed that when making choices, some individuals—maximizers—search extensively …
proposed that when making choices, some individuals—maximizers—search extensively …
The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
This research furthers our understanding of consumers of masstige brands and shows how
they are different from consumers of luxury and counterfeits. Our work brings out differences …
they are different from consumers of luxury and counterfeits. Our work brings out differences …
Online decision aids: the role of decision-making styles and decision-making stages
Purpose Decision aids (DAs) in online retail stores ease consumers' information processing.
However, online consumers do not use all decision aids in purchase decision-making. While …
However, online consumers do not use all decision aids in purchase decision-making. While …
Time‐pressure perception and decision making
LD Ordóñez, L Benson III… - The Wiley Blackwell …, 2015 - Wiley Online Library
Time can be perceived as a resource and contextual factor in the light of time constraints
and time pressure. Time constraints are often internally or externally imposed deadlines …
and time pressure. Time constraints are often internally or externally imposed deadlines …
What influences individuals' tolerance for ambiguity? Exploring the role of social comparison orientation, tendency to maximize and feel regret
Situations marked with ambiguity can induce an aversion due to heightened fear of the
unknown augmented by individual differences in ambiguity tolerance levels (Einhorn & …
unknown augmented by individual differences in ambiguity tolerance levels (Einhorn & …
Multichannel shopping: The effect of decision making style on shopper journey configuration and satisfaction
Prior research demonstrates links between the maximizing tendency in decision making and
online shopping behaviour, with maximizers spending considerable time on their online …
online shopping behaviour, with maximizers spending considerable time on their online …
[HTML][HTML] Military maximizers: examining the effect of individual differences in maximization on military decision-making
The present study investigates the role maximization plays in explaining individual
differences in decision-making in high-uncertainty situations. There is a wealth of evidence …
differences in decision-making in high-uncertainty situations. There is a wealth of evidence …