[HTML][HTML] How and why (imagined) online reviews impact frontline retail encounters
This research examines how frontline retail employees respond to customers whom they
think might write an online review about their experience. Across six experiments (one field …
think might write an online review about their experience. Across six experiments (one field …
An intervention for increasing intention to post online customer reviews
S Yang, JK Kruschke - Journal of Interactive Marketing, 2024 - journals.sagepub.com
Online customer reviews of products and services are essential for facilitating trust and
efficient e-commerce. The review system depends crucially on consumers' voluntary …
efficient e-commerce. The review system depends crucially on consumers' voluntary …
Comparison of free-comment online product reviews and central location product testing for sensory product characterisation: A case study with coffee consumers
JI Espinosa-Ramos, SC Hutchings, Y Dixit, D Jin… - Food Quality and …, 2025 - Elsevier
Data from online product reviews offers a novel avenue for the sensory characterisation of
food. But, little research has investigated the quality of sensory information in the online …
food. But, little research has investigated the quality of sensory information in the online …
Determinants of multimodal fake review generation in China's E-commerce platforms
C Liu, X He, L Yi - Scientific Reports, 2024 - nature.com
This paper develops a theoretical model of determinants influencing multimodal fake review
generation using the theories of signaling, actor-network, motivation, and human …
generation using the theories of signaling, actor-network, motivation, and human …