Expectations have been found to have an important impact on decision-making in a wide
variety of consumption settings. In this paper, the concept of expectations of product attribute …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Revisiting Cyert and March's classic 1963'Behavioral Theory of the Firm', Henrich Greve
offers an intriguing analysis of how firms evolve in response to feedback about their own …

Preferences come from the most ubiquitous human activity: living with other people. Support
for and opposition to different ways of life, the shared values legitimating social relations …

In a series of three investigations we examined people's anticipation of, actual experiences
in, and subsequent recollection of meaningful life events: a trip to Europe, a Thanksgiving …

Previous work on the endowment effect has demonstrated that current ownership status
affects object valuation and that this effect occurs instantaneously on possession of an …

A critical challenge facing organizations is the dilemma of maintaining the capabilities of
both efficiency and flexibility. Recent evolutionary perspectives have suggested that patterns …

Translated into English for the first time, Luhmann's modern classic, Organization and
Decision, explores how organizations work; how they should be designed, steered, and …

Established firms face the challenge of managing entrepreneurial strategies in order to
respond effectively to major environmental changes. This paper uses a simulation …

This paper examines the consequences of changes in the organization's market position on
its market share, testing arguments of inertia and regression toward the mean and taking …