[PDF][PDF] The impact of social media influencers on purchase intention and the mediation effect of customer attitude
Social media influencers are first explored in the advertising field, particularly to create buzz
in the younger markets and further expand social media coverage in businesses. This study …
in the younger markets and further expand social media coverage in businesses. This study …
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima, MA Khan - Journal of Promotion Management, 2020 - Taylor & Francis
A new digital marketing tool that has emerged today is that of social media influencer
marketing. Social media influencers are those individuals who shape consumers' …
marketing. Social media influencers are those individuals who shape consumers' …
[HTML][HTML] Importance of social networking sites and determining its impact on brand image and online shopping: An empirical study
Social networking influencers are those who use images, videos, and other updates on
social media platforms to affect consumers' impressions of a company or product. The …
social media platforms to affect consumers' impressions of a company or product. The …
[PDF][PDF] The impact of celebrity endorsement on consumer buying behavior
HM Malik, MM Qureshi - Journal of marketing and consumer research, 2016 - core.ac.uk
The purpose of this study is to explore the impact of celebrity endorsement on consumer's
buying intentions. This study concentrated on discovering the thoughts of Pakistani …
buying intentions. This study concentrated on discovering the thoughts of Pakistani …
Impact of celebrity endorsement on consumer buying behaviour in the state of Goa
KK Gauns, SKB Pillai, K Kamat… - … Kozhikode society & …, 2018 - journals.sagepub.com
Celebrities have been involved in endorsing various activities since the eighteenth century.
This article focuses on five aspects: to examine the present status of literature available on …
This article focuses on five aspects: to examine the present status of literature available on …
The influence of celebrity endorsement in Instagram towards customer behavior and purchase intention in healthy food diet business
R Nugraha, KA Kusumawardani, V Octavianie - 2018 - repository.president.ac.id
Healthy life style has become a choice in the society especially in the big city where people
tend to aware about the importance of consuming healthy food and implement healthy life …
tend to aware about the importance of consuming healthy food and implement healthy life …
The mediating role of brand credibility between social media influencers and patronage intentions
This study aims to examine how Social Media Influencers (SMIs) influence patronage
intentions (PI) through the influence of mediation on the brand credibility (BC) in the …
intentions (PI) through the influence of mediation on the brand credibility (BC) in the …
[PDF][PDF] Social media influencers' impact to purchase intention: The moderating effect of brand engagement
In the modern age of digitalization, influencer marketing takes place primarily on social
media platforms. Given this trend, the ability of social media influencers (SMIs) to persuade …
media platforms. Given this trend, the ability of social media influencers (SMIs) to persuade …
Mediating impact of celebrity endorsement in relationship of celebrity characteristics and consumers purchase intention
SIA Jaffari, AI Hunjra - Abasyn Journal of Social Sciences, 2017 - papers.ssrn.com
The intention of this study is to pinpoint the mediating role of celebrity effective endorsement
in effect of celebrity characteristics (credibility, familiarity, brand and clutter) on purchase …
in effect of celebrity characteristics (credibility, familiarity, brand and clutter) on purchase …
TikTok short video marketing and Gen Z's purchase intention: evidence from the cosmetics industry in Singapore
I Rizomyliotis, CL Lin, K Konstantoulaki… - Journal of Asia Business …, 2024 - emerald.com
Purpose The purpose of this paper is to investigate the effectiveness of TikTok, a popular
short-form video marketing platform, on purchase intention for cosmetics among Generation …
short-form video marketing platform, on purchase intention for cosmetics among Generation …