Impact of advertising on behaviour of consumers of low and high level of consumption of dairy products
J Chudzian - Acta Scientiarum Polonorum. Oeconomia, 2014 - aspe.sggw.edu.pl
The main goal of this work was to evaluate the influence of the advertising of dairy products
on consumer behaviour on the specific market. The objective was completed based on the …
on consumer behaviour on the specific market. The objective was completed based on the …
Parametric and non-parametric regression methods in identifying an impact of components of advertising on consumers behaviour
J Chudzian, M Chrzanowska - Econometrics. Ekonometria. Advances in …, 2014 - ceeol.com
This paper concerns the application of parametric and non-parametric regression methods
in explaining the impact of advertising on consumers on the dairy market. Two specific goals …
in explaining the impact of advertising on consumers on the dairy market. Two specific goals …
WPŁYW REKLAMY NA ZACHOWANIA KONSUMENTÓW O NISKIM I WYSOKIM POZIOMIE KONSUMPCJI PRODUKTÓW MLECZARSKICH
J Chudzian - Acta Scientiarum Polonorum. Oeconomia, 2014 - ceeol.com
The main goal of this work was to evaluate the influence of the advertising of dairy products
on consumer behaviour on the specific market. The objective was completed based on the …
on consumer behaviour on the specific market. The objective was completed based on the …